Motivation

Motivation constitutes another very important facet of business communication. To motivate means to cause or stimulate a person to act. Motivation is the noun that refers to the act of motivating a person. Motive is the cause of action or underlying reason for the intended action to take place. Motive provides the power or force for action. Motive stimulates action. That is why the words motive power and motive force are commonly used. The word 'motive' has evolved from the Latin word ‘movere’, which means ‘to move’.

Motivational writing is positive and stimulating writing

Motivation thus refers to the ability to move or stimulate a person to act in the desired manner, and motivational communication relates to a piece of writing that endeavours to prompt action from the receiver of the communication. In business pretense, motivational communication is associated with positive writing that not only informs, but also enthuses and stimulates the recipient to act and respond favourably. Motivation can take place through both written and spoken communication.

Motivation is an important area of study in psychology and there is a vast literature on the subject of motivation. What motivates people to act, whether it is to work, or to buy something, or reply or give feedback, is not something easy to comprehend. Human beings are known to respond differently to different situations. Not only that, even the same person may not respond the same way to the same situation at different times. How people respond to various stimuli is an interesting study by itself. In the chapter on ‘Internal Communication' discussed later in this book, we have referred to the theory of motivation and Abraham Maslow’s ‘Hierarchy of Needs'. In order to make motivation effective, a business writer should have a deeper understanding of the theory of motivation and how people behave under different circumstances. For the present purpose, the business communicator should note that motivational communication consists of letters, circulars, memos, etc., which use positive words that have the power to stimulate the reader. In fact, motivation is a fascinating area, and leaders and accomplished writers develop a wide array of motivational skills. A good business communicator should, over a period of time, progressively improve his/her motivational communication skills, both verbal and written.

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